The private advisory built on STARTING, operating and scaling my own brand from 0 to [X] figures in under [X] years.
The work
Scale and longevity are decided by fundamentals and systems. The same ones behind my $[X] days, installed directly into yours.
01
Product & Offer. What you sell, how it’s positioned, and why people choose it.
02
Acquisition. Media and creative that turn spend into profitable growth.
03
Economics. Margins, cash flow, and the numbers that survive scale.
04
Operations. The team, the suppliers, and the structure carrying it all.
The founder
From the trenches of scaling his own brand past $[X] a year. No theory, no courses.
Media · Product · Operations
Runs the whole thing. Media buying, creative strategy and scaling decisions on the front end. Systems, team, supply chain and the structure that keeps it all standing behind it.
“Fundamentals first. Then fuel. Every single day.”
Receipts
Posted as it happened. Tap any card to open it on X.
The setup
01
You work with the founder directly. No account managers, no juniors.
02
Offer, economics, structure. I fix the foundation before I pour fuel on it.
03
Systems that don’t break at 10x. Growth by design, not by luck.
04
Scale fades, brands compound. I build for the years after the spike.
05
Everything I run gets licensed to you. Playbooks, structures, behind the scenes. Ready to use, not built from scratch.
06
Suppliers, creatives, operators. Introductions whenever they move your brand forward.
The fit
01
A solid product with real revenue behind it.
02
Doing numbers most would celebrate, but you know there’s another level. Getting there is the work.
03
Advice from an operator who hit the same walls, at [10k] days and at [100k] days, and broke through them.
04
You’re looking for a course or a community. This is 1:1 operator work.
The process
01
A handful of questions about your brand. Takes three minutes.
02
Every application is read by the founder himself. I’m honest about whether I can actually help.
03
You get a call and an honest assessment. If there’s a fit, I come back with a clear proposal for the partnership.
Three minutes to apply.
Every application is read by the founder.
FAQ
1:1 advisory for e-commerce brands, run by Théo Gentet, founder of THEO ECOM. Direct work on strategy and execution, with my own systems and playbooks licensed into your brand.
Founders running a live e-commerce brand with real revenue who know there’s another level. Not built for pre-launch brands or anyone looking for done-for-you.
No. Nothing is pre-recorded and there is no group. You work directly with the founder, one to one.
Because the work is 1:1, capacity is limited. Applications let the founder focus on the brands where he can actually move the numbers.
Every application is read by the founder. If there’s a fit, you get a call, an honest assessment, and a clear proposal for the partnership. If not, you hear that quickly too.
